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Welcome to our article site. This page contains articles by founder of Aesthete, Natasha Hyldager. With a bachelors in Designculture and Eonomics, the meaning and impact of the objects which sorround us, has always interested me and inspired me to create Aesthete. I hope you feel inspired too.
Newest articles are placed first.
03. The Treasury - A Vintage Dream
the stories of cultures, bygone era's, and tales of real people preserved with your vintage wear
As everyone know today, the world face massiv problems with overconsumption and more importantly overproduction. Production of items that only last a season, made from plastics and pesticide sprayed cotton, and made by people in countrys far away without job security and fair legislation on wages - but with the pressure to produce faster and faster, cheaper and cheaper. The result is bad fast fashion hiding under the pretenses of being a symbol of democratizing and freedom of the modern man and woman.
These are the problems we are in the midst of, and the issues which provoked our lingerie line from natural earth friendly materials. Something to Love, because Loved Clothes Last (quote: Fashion Revolution). This is the story that you already know. Let us now tell you the story of our second chapter. A chapter that began in
November, on a grey afternoon. Here the meeting between three people sharing a great interest - a passion, really, took place. It was the meeting between a danish couple, worldly and passionate, and me. They told me, that they had been Collecting Vintage Handbags from the 1940's to the 1970's - a time with so many cultural and historical events and breakthroughs. Each and every handbag had to them, been a sign of a personal story of a woman in a time so different from ours, and a society full of changes. Perhaps even more societies and several women and men, as some handbags are from places that in those days where exotic and far far away. This makes one wonder about the stories that are brought with our things - what meaning do they have to us and in the larger picture?
"Each and every handbag was a sign of a personal story of a woman in a time so different from ours, and a society full of changes".
This was simply too amazing not to share. These personal tales and cultural symbols deserve to be brought back to the surface. With initiative from the
OUR VINTAGE TREASURESThe Aesthete Vintage Handbags are unique in both style and history. Some are made in embossed leather with soft suede lining and others are made in rare materials, that has been a sign of style and status in its time, but are now compromising due to the fact that humans have exploited some species to the extend that they are close to extinction. Making it ever more important to treasure the items that have already been made in these materials. We hold Vintage Items from Pythons, Crocodile, Lizard and Ostrich, which are animals that vary in conservation status. Protecting wild life is not only a
Please enjoy this new line of treasures. I am so greatful to be the one to present them to you.
02. WHAT I LOVE: 7 Questions for founder of Aesthete
AESTHETE LINGERIE MAKES SUSTAINABILITY SEXY
This interview was originally published by Facon Magazine - Curating the best in sustainable/ ethical fashion & sustainable living.
Read the article with imaes and visit Facon Magazine here
Natasha Louise Hyldager is on a mission. She is determined to create beautiful, sexy lingerie using sustainable materials. Aesthete is that mission. It is the first brand to make lingerie from a mix of hemp and silk. It is also the first Scandinavian lingerie brand to use peace silk. From what I’ve seen, she is well on her way.
1. Tell us about yourself. What are your fashion creds?
During my studies in designculture and economy, I became aware of how design really is a motivator to change. I became interested in how we can make things better by thinking sustainability into our designs, and thus my interest in shape, material, and movement grew. I started Aesthete while still in uni (that’s university for us yanks).
2. Why did you decide to start Aesthete? How is your lingerie produced, what materials are being used, where is the factory are you using? Are workers receiving a living wage and working in ethical conditions?
I started Aesthete because I personally needed lingerie that was made to be loved with lasting design and quality. With a minimalistic mindset, I sought to find materials that are strong, ethically-made and made without harmful chemicals as well as being beautiful and biodegradable. I wanted to make all
Beautiful function means a lot at Aesthete. My first designs are developed to create a cup-feel without a wire. We do that by using three layers of quality fabric, pure natural textiles without elastan. We have also created a functional and classy hook system leaving 7cm of adjustment room under the bust. Aesthetes first designs are created from biodegradable textiles made without pesticides, fungicides, and other harmful chemicals in the process.
Our featured textiles for our first designs are hemp and peace silk.Hemp fibre was for hundreds of years used all over the world for rope, sails, and clothing, but was with the import of cotton and manufacturing of artificial fibres, forgotten in Scandinavian manufacturing. Hemp does not require the use of pesticides, fungicides, or fertilizers, making both the social and environmental advantages significant. Due to its hefty growth, hemp is one of the crops to absorb and accumulate most CO2. The advantages of hemp are further reinforced by our supplier HempAge, a member of the Fair Wear Foundation and leading in research and development in the manufacturing of hemp textiles. Weaved with 23% silk, the fabric has a luscious feel, that has been sought after since silk was invented in ancient China.The peace silk, used by Aesthete, is created in India under a project founded in 2012 in the region of Jharkhand. The project worked on the biological and non-cruel process to grow and cultivate silk worms without using any kind of pesticide, fungicide, or genetic spray. The project also creates fair trade for all people involved, from seed to finished textile. Our supplier Seidentraum is truly a frontrunner in sustainable silk manufacturing. Seidentraum focusses on products that are:
- produced in a controlled organic husbandry
- manufactured according with the GOTS rules
- made of Ahimsa or wild silk
- originated from a Fair Trade business or co-operation
- sold directly by the producer
- manufactured without child labour
Both hemp and silk are thermal conductive making the fabric feel cool in the summer. Our lining is made from 55% hemp and 45% organic cotton. Our first designs are created in a small batch of 10 pieces per style and size to get an idea of the demand and thereby not creating waste. Our manufacturer Daretta in Lativa, EU, and exceeds European and national laws on wages and working conditions. The employees work 8 hours a day with 1 hour lunch break, often divided in two. There are also multiple small breaks which may last up to 10 minutes every hour. The maximum working hours per week is 40 hours and the seamstresses have 4 weeks of vacation a year.
3. Why is sustainability and ethical production so important to you?
Sustainability and ethical production is to me fundamental when creating a company. To me, sustainability is essential to create good products. I believe that the term encapsulates quality, aesthetics, environmental and social responsibility, and longevity.
4. What’s the biggest lesson that you’ve learned as an entrepreneur in the fashion industry?
I have learned to trust my instincts. Sustainability, as well as most subjects in general, do not have one answer. So if you
have genuinely investigated the subject—fit, design, financial questions, partnerships, etc., then trust your instincts. If something seems impossible, ask yourself what you can do to get closer to the goal and take it one step at a time.
5. Describe your personal style. Who are your style icons and why?
Since I am a Scandinavian woman, minimalism and everyday uniforms are my thing. I had a period of a year or so, where I didn’t buy any clothing because I had a hard time coping with fast fashion, and didn’t know where to go shopping. So I quit going. Now, I buy few items, either vintage or sustainable brands that share my aesthetics. My style icons are first, my aunt, a british woman who in her classy outfits and stiletto heels, made a great impression on me as a young Danish suburban girl. Katharine Hepburn also comes to mind. She challenged the status quo of how women should be.
6. What’s always in your fridge?
In our fridge we always have coffee and homemade marmalade from my boyfriend’s wonderful mum.
7. What three things can’t you live without?
My sketchbooks, my bicycle (Copenhagen living necessity!), and my computer (and of course organic coffee all day).
01. Reclaiming materialism
by bringing aesthetics into our wardrobes and thinking more materialistic
Natasha Louise Hyldager, BA Design Culture and Economics, Southern University of Denmark.
By relating two seemingly different concepts; aesthetics and thinking materialistic, I wish to present an alternative to how we can contribute to a positive change in environmental and social matters. Being more aware of our senses and emotional relations when buying clothes thus brings more attention to the objective existence. This approach can be a guide in a world dominated by fast fashion.
Aesthetics is commonly misunderstood as a devotion to certain rules of or an opinion about the beauty of an object’s appearance. The devotion to the look is a part of the aesthetic experience but only in parts. The word aesthetic(s) (both a signifier and a concept) has numerous meanings and historical ties, however the focus that I wish to acclaim is the sensuous and emotional relationship between a person
and an object or garment. This is what makes aesthetics so important in connection to creating positive environmental and social change through our buying behaviour.
By using our senses when engaging with a shirt or a pair of shoes, less excessive purchases are made and stronger emotions are developed towards the item. A garment doesn't just look good, it has the prospect to connote emotions through e.g. the way the texture feels; maybe rough to give ‘edge’ to an outfit, or maybe it feels soft and cold which offers a sophisticated experience. Creating an aesthetic experience brings something more, an added quality that stimulates our emotions . Emotional ties are not solely created by the physical qualities, but also through knowledge about an object’s history that holds sentimental or ideological value to us. For example, because I know that my mother wore a certain pair of pyjamas pants when she was expecting me, I am connected emotionally to them, and therefor I have kept and taken care of them.
Instead of a personal relation, the emotional tie could also be due the fact that the scarf you just bought was handmade by artisans, which could make you think twice before giving it up.
environment, and implicitly in social issues, as less consumption could mean increased prices in the value chain and a larger demand for a slower manufacturing of quality goods. In extension of this mind-set, I want to include the thought of being more materialistic. This word seems out of place, but the term can, if broken down, be a positive reminder to us:
Material , (Noun) The matter from which a thing is or can be made. (Adjective) Denoting or consisting of physical objects rather than the mind or spirit. ‘the material world’
-istic. (suffix) used to form adjectives from nouns or from other adjectives, with the meaning "of or pertaining to" the preceding component. 
This word brings us to the very core of the discussion. The matter. Instead of empowering the negative meaning to the word associated with quantity, I wish to move focus to the amount of thought that can be put into, and communicated through a single object. Giving more attention to the artefacts
leave and return to my values and garments many times before the result was
1) Nygaard, Mads, Evaluating Aesthetics in Design: A Phenomenological Appoach, s. 47 2) Oxford dictionary, material, en.oxforddictionaries.com 3) Wikipedia, istic, https://en.wiktionary.org/wiki/-istic 4) Oxford dictionary, en.oxforddictionaries.com/definition/aesthete